In commerce, products are fundamentally divided into two major macro-categories based on their intended end-user: consumer products (bought by individuals for personal use) and industrial products (bought by businesses to aid operations or manufacturing).
To build marketing strategies, optimize supply chains, and study buyer habits, companies classify these items into several sub-types based on how people shop for them, their tangibility, and their durability. 1. Consumer Products (By Shopping Behavior)
Marketers heavily rely on CFI’s Consumer Product Framework to classify goods according to how consumers evaluate them before purchase: Product types – Shopify Help Center
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