White Balance

White Balance (WB) is a camera setting that adjusts colors to make your images look natural by eliminating unrealistic color casts. Its primary goal is to ensure that objects which are truly white in real life appear white in your photo or video. When the camera locks in the correct white balance, all other colors in the frame automatically fall into place accurately.

While human eyes automatically adapt to changing light environments, digital sensors require manual configuration or software algorithms to decode the true color of light. The Science: Color Temperature and Kelvin

Every light source emits light with its own unique hue, known as color temperature. This temperature is measured on the Kelvin (K) scale. Understanding White Balance | Mark Wallace