A target audience is the specific group of people that a business wants to reach with its marketing messages. These individuals share common traits and are the most likely to buy your specific product or service. Instead of wasting money trying to talk to everyone, businesses use a target audience to focus their energy on the right people. Target Audience vs. Target Market
People often mix these two terms up, but they are different:
Target Market: This is the big group of potential customers. For example, a shoe brand’s target market might be all marathon runners.
Target Audience: This is a smaller, specific group inside that market. For that same shoe brand, a target audience could be marathon runners who live in Boston and need winter gear. How Businesses Group Their Audience
To find the right people, businesses group consumers by specific traits using platforms like Salesforce and Adobe: How to Find Your Target Audience: 7 Strategies – AdRoll
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